Overview
Project Brief: FosterFlock is a brand and mobile app that supports the emotional well-being of foster parents and child caregivers by providing community-based resources on coping skills, mental health, and emotional regulation. FosterFlock also aims to raise awareness on the importance of mental health for foster parents and promoting the message that in order to provide care, caregivers need care, too. Project completed for UNLV's 2024 Graphic Design Capstone Event: METAMORPHOSIS.
Thesis: My goal is to design a brand that supports the mental wellbeing of foster parents by connecting them to resources, communities, and guided self-care. I intend to address the topic by designing an user-first mobile app that acts as a central hub of emotional support for foster parents. With community prompts and interactions, guided audio meditations and educational readings, the FosterFlock app aims to provide foster parents with a community-based support system and resources specialized to their unique emotional needs.
Role: Primary researcher, brand designer, UI designer, marketing designer.
App Design & User Interface
Project Brief: FosterFlock is a brand and mobile app that supports the emotional well-being of foster parents and child caregivers by providing community-based resources on coping skills, mental health, and emotional regulation. FosterFlock also aims to raise awareness on the importance of mental health for foster parents and promoting the message that in order to provide care, caregivers need care, too. Project completed for UNLV's 2024 Graphic Design Capstone Event: METAMORPHOSIS.
Thesis: My goal is to design a brand that supports the mental wellbeing of foster parents by connecting them to resources, communities, and guided self-care. I intend to address the topic by designing an user-first mobile app that acts as a central hub of emotional support for foster parents. With community prompts and interactions, guided audio meditations and educational readings, the FosterFlock app aims to provide foster parents with a community-based support system and resources specialized to their unique emotional needs.
Role: Primary researcher, brand designer, UI designer, marketing designer.
App Design & User Interface
Branding & Marketing
FosterFlock's brand is bright, welcoming, and colorful, led by small heart-shaped mascots called "Flockers". Flockers are often accompanied heart-shaped butterflies, symbolizing the joy, hope and healing as a result of self-care. The brand's name is inspired by the idea of a collective community; a flock of foster parents and child advocates, supporting each other along with the children in their care.
With love, sensitivity, and a bit of humor, FosterFlock aims to highlight the importance of a community and build camaraderie between foster parents from all experience levels and areas to create one large "village" of foster parents to rely on each other for support.
FosterFlock's brand is bright, welcoming, and colorful, led by small heart-shaped mascots called "Flockers". Flockers are often accompanied heart-shaped butterflies, symbolizing the joy, hope and healing as a result of self-care. The brand's name is inspired by the idea of a collective community; a flock of foster parents and child advocates, supporting each other along with the children in their care.
With love, sensitivity, and a bit of humor, FosterFlock aims to highlight the importance of a community and build camaraderie between foster parents from all experience levels and areas to create one large "village" of foster parents to rely on each other for support.
