Overview
Project Brief: Grown-Up Juice is a winery based in Yakima Valley, the most abundant apple-growing region in Washington. Grown-Up Juice is an apple moscato, made from a blend of muscat grapes and gala or premieum opal apples. Apple moscato is a sweet white wine with a low-alcohol content, inpiring Grown Up-Juice’s light and playful design. Colors and typefaces reflect this mood and are inspired by fruit, vineyards, and the lush state of Washington,
Thesis: Most wine brands available in grocery stores tend to have a mature aesthetic, catering primarily to the 55+ demographic. Grown-Up Juice addresses this limited appeal by using vibrant, playful design elements that resonate with young adults, creating a fun and energetic vibe that modernizes the wine experience.
Role: Brand designer, package designer
Project Brief: Grown-Up Juice is a winery based in Yakima Valley, the most abundant apple-growing region in Washington. Grown-Up Juice is an apple moscato, made from a blend of muscat grapes and gala or premieum opal apples. Apple moscato is a sweet white wine with a low-alcohol content, inpiring Grown Up-Juice’s light and playful design. Colors and typefaces reflect this mood and are inspired by fruit, vineyards, and the lush state of Washington,
Thesis: Most wine brands available in grocery stores tend to have a mature aesthetic, catering primarily to the 55+ demographic. Grown-Up Juice addresses this limited appeal by using vibrant, playful design elements that resonate with young adults, creating a fun and energetic vibe that modernizes the wine experience.
Role: Brand designer, package designer
